Thus, no single firm is able to raise its prices above the price that) or a single large seller (monopoly). The sellers may collude to set higher prices to maximize their returns. The sellers may also control the quantity of goods produced in the market and may collude to create scarcity and increase the prices of commodities. the quantity of goods that a firm has on hand. fad. a product that is popular for a short period of time. ... how might a firm respond to a higher demand for its goods? ... the supply curve moved to the right. what does a company generally do when demand for its goods goes up? it raises prices.Jul 01, 2001 · After the 2000 second quarter, however, demand for handheld devices in general was outpacing supply, and most companies, including Compaq, Palm, IBM, and Ericsson, were losing customers and orders. Compaq’s CEO, Michael Capellas, captured the industry’s sentiments: “…The supply problems have had more to do with unexpected demand. If Ped > 1, then demand responds more than proportionately to a change in price i.e. demand is elastic. For example a 20% increase in the price of a good might lead to a 30% drop in demand. For example a 20% increase in the price of a good might lead to a 30% drop in demand.